1. 기업소개
◆ 기업연혁
1974. 스티브 잡스와 스티브 워즈니악, 론웨인 컴퓨터회사 설립
1976. 개인용 컴퓨터 ‘애플 I’ 완성, 200여대를 판매함
1977. 애플 컴퓨터 법인 설립, ‘애플 II’ 출시
1983. 최초의 GUI 운영체제 개인용 컴퓨터 애플 리사 출시
1984. 매킨토시 출시
1985. 스티브 잡스, 실적 부진을
<기업연혁>
1974. 스티브 잡스와 스티브 워즈니악, 론웨인 컴퓨터회사 설립
1976. 개인용 컴퓨터 ‘애플 I’ 완성, 200여대를 판매함
1977. 애플 컴퓨터 법인 설립, ‘애플 II’ 출시
1983. 최초의 GUI 운영체제 개인용 컴퓨터 애플 리사 출시
1984. 매킨토시 출시
1985. 스티브 잡스, 실적 부진을
Research & Results
First, to ensure importance of ‘Smart phone for kids’ to children, our group surveyed to parent with elementary school children. May 20, we go out Gwanghwamun Station and asked for survey to parents who hung out with their children. As a result, 98 samples were collected. The survey results are as follows
○1 Children’s mobile phone use status (Question 1)
: More t
Swatch?
CEO of Swatch, Nicolas Hayek
2 Seated car
Fuel efficient (Hybrid Electronic automobile)
Unique panels
In 1994, Swatch and Mercedes Benz allied together with introducing a new chain
Mercedes City Car
Modular system
Insisted Suppliers
Installed own modules
Used own employees
MCC could share the development cost with suppliers
Secured contacts with suppliers
Summary
Concept of ‘Economies of Scope’
Economies of scope are cost advantages that result when firms provide a variety of products rather than specializing in the production or delivery of a single product or service. Firms with economies of scope curtail the cost of production through utilizing common platform
There are four methods of economies of scope : M&A, related diversificat
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
smartphones. However, looking the past smartphones of Samsung, from AMOLED to Omnia and to Galaxy A, it shows standardized line of phone. Samsung's trend of releasing phones frequently is a weakness. They advertise the latest and state-of-the-art product, but in few months, newer phone is launched and the existing one becomes a cold rice.
(3) Opportunity
The trend of smartphone becoming popu
smart(1995) - A class(1997)
새로운 운전방식에 대한 연구(컨셉트 카를 통한 기업디자인)
∙사용자 인터페이스(물리적, 인지적, 감성적 인터페이스)
∙무형적 작동방식에 의해서 유형적인 외관이 정해지기도 함
∙네비게이터 시스템, 정보시스템, 인터넷 등 디지털 환경의인터페이스
고객의 생명
Introduction to SCM
What is SCM
Process of planning, implementing and controlling the efficient, cost effective flow and storage of
raw materials, in-process inventory, finished goods, and related information
from point-of-origin to point-of-consumption
for the purpose of conforming to customer requirements.
-Council of Logistics Management-
A set of approaches utilized to efficiently
Design for SCM – Postponement
효과적인 디자인은 supply chain에서 중요한 영향을 미침.
제품/공정의 디자인은 재고유지비와 운송비에 많은 영향을 미침.
고려사항
제품 또는 공정의 설계변경이 물류비와 리드타임에 어떤 영향을 미치는가?
설계된 제품의 바닥 사이즈와 팔레트의 규격은 일관성이 있는가